Sunday, 14 April 2013

Marriage Equality: Having a Laugh While Getting the Job Done.


The outcome of The Constitutional Convention today has given hope for those in Ireland who want to see it become a truly equal society for all. Today’s outcome from the event is still a long way off from actual marriage equality; it is a step in the right direction.

What should marriage equality activists do while this political iron is still hot? My suggestion is to use humour to laugh their way to equality.

In Ireland there is a healthy attitude to using humour to get a message across. In the last year, one of the most memorable slogans to come out of the various pro-choice protests was, “Keep Your Rosaries Off Our Ovaries”.  A humorous but effective slogan, it gets the protestors message across but with an injection amusement and fun while tackling a serious issue. The opposition were void of humour in their position on the issue. The only comedy the Youth Defence could conjure up was the farce in which the organisation is. They graffiti the city with horrific posters and accompanied with skewered facts and misleading rhetoric. The image of a sonogram photograph ripped in half with the slogan, “Abortion Tears Her Life Apart”, can attest to this. The Youth Defence lead their campaign with fear as a motivator while the pro-choice did it with a healthy dose of indignation spurred on by the claims of the Youth Defence.

This sets a dichotomy of two opposing tactics in an effort to sway the public on to your groups’ political belief. The fear employed by the Youth Defence is not a sustainable tactic as once the fear is subverted your argument loses meaning. The subversion comes in the form of humour. The humour became a public spectacle as a campaign to defile the Youth Defence posters took place. 


This form of response is known as ‘laughtivism’, it is a blend of humour and activism. The good news for the pro-choice movement is that it is a very effective form of activism as well. Co-founder of Otpor!, Srdja Popovic is a revolution consultant and argues that humour in the form of protest is more effective than a campaign that is void humour and ran on fear. He cites a study where 323 campaigns were examined from the beginning of the 20th century up to the year 2006. The study concluded that serious campaigns had a success rate of only 26% while campaigns that allowed the use of humour in making arguments had a success rate of 52%.

Why is humour so effective, Popovic argues three reasons for it:

   1.) Humour melts fear – Dictators run on fear, nothing defuses fear faster than a joke
   2.) Humour is cool – A humorous movement has the appearance of being cool and thus people are more  likely  to get involved or join.
3 3.) Humour/Mocking – It creates a dilemma for those on the receiving end in how to respond to humour or mocking. If they react they will look stupid but if they don’t react others will join in on mocking them. 

The pro-choice movement embodied these three aspects when reacting to the Youth Defence. The result, the Youth Defence’s position was deligtimised and had lost credibility when arguing their case.

Laughtivism has been prevalent in the news lately. The Egyptian political satirist Bassem Youssef was taken to court for mocking President Morsi. The importance of political satire is shown with Youssef when he tested the new president’s claim of an Egypt where the citizens are allowed to criticise their government. In President Morsi’s campaign he said in an interview that people like, “Bassem Youssef would be free to criticise his actions if he were elected into office”. The arrest warrant for Youssef showed that this was not to be the case. The treatment of Youssef has shown that laughtivism can uncover the cracks in the political foundation of a country.

Laughtivism might be an effective form of protest but can it work for all issues? Historically one of the first political satires of Hollywood to reach mass audiences was Charlie Chaplin’s ‘The Great Dictator’ (1940). Chaplin believed in the subversive power of comedy and when he saw the rise of Hitler in mainland Europe and America’s indifference to the horrors he was commanding, Chaplain said he needed to make the film, “I was determined to go ahead, for Hitler must be laughed at”. This was before the horrors of the concentration camps became public knowledge, in his autobiography he stated had he known about these horrors he would not have made the film. However, the film boosted morale for the people in mainland Europe and helped ease the fear of the Nazis while the war was being fought. Are Chaplin’s retrospective views right? Are some things too horrific that humour just cannot be employed as a tactic to fight it?

Today a debate is brewing about the legalisation of euthanasia for terminally ill patients. Would it be distasteful for those in favour of legalising euthanasia to employ humour to make their arguments? It is an effective form of activism but in certain cases does morality have to be taken into account?

These are questions I can’t answer and will probably be addressed when the time is right. For now though, the equality movements should use their most powerful form of activism when combating the fear fueled opposition.


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